Social v/s Social



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I have been meaning to write this blog entry for quite some time now and finally got the time to pen my thoughts to paper (or to the keyboard in this case :p). So here's my little bit of a rant on 'Social Media'.

I often think about the word 'social' and what it 'truly' means in todays world. A decade and a half ago, a social person would have been an outgoing person, an inherent extrovert, a sort of 'jack-of-all-talks & trade' - but does the same apply today? To be a 'social' person, one had to go out, meet others, make contacts, create networks, entertain guests, be a friend to friends, host dinners, and the list goes on. So is that what Social Media helps us achieve in today's world?

The web definition for social media is, and I quote, - 'A media for social interaction, using highly accessible and scalable publishing techniques.' Okay...I agree with the second part of that definition that social media does use highly accessible and scalable techniques...but what about the first part? Does social media lead to social interaction in the real sense of the word?

Facebook, Twitter, YouTube, Yammer (for corporates) are some examples of the topmost social media sites currently in use. To dissect this further, how does posting on a Facebook wall make you more social? Same goes for Twitter - how does a minute-by-minute update of your status increase your status quo? How can posting YouTube videos make you a more communal member of society?

Some might argue that platforms such as Facebook help unite long lost friendships etc. which may eventually lead to a social interaction. But isn't that a somewhat rare occurrence that is almost always eclipsed by the other activities such as updating statuses, posting pictures, check-in's etc. that are much more rampant on a media such as Facebook?

Don't get me wrong - I heart platforms such as Facebook and YouTube - just that I wholeheartedly feel that the term 'social' is such a misnomer here. Wouldn't  'Interactive Media' or 'Entertainment Media' be better suited? Or have times changed so much today that this is the new 'social'? The easier form of being friendly, making friends, having conversations all via the safety of your computer screen?  Being social with no obligatory strings attached - no fretting over the perfect dinner plan or table layout to entertain a gathering - now all it takes is a simple click of the mouse.

Call me old fashioned, but social for me definitely implies physical interaction, the laughing with a friend, the shouting over a game, the face-to-face talks. So in my mind the question still remains - how is 'Social Media' making us more sociable?